To enter for this contest, all the couples will have to do is submit a romantic poem about how they met each other. Can you imagine the kind of buzz this could create for your small business? To spread the word about the contest, you could use word of mouth and social media like facebook (well talk about this a little later). Potential couples will start to talk about the contest and create free attention and buzz for you. Even though many of them will not win the grand prize, they will still be interested in finding out more about your products and services. A word of caution though.
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They love to take the opportunity because the same products may past not be so cheap tomorrow. (photo credit: t) Offering deals and discounts are also a powerful way to publicise your brand. There are now a couple of deal websites in Africa that advertise great deals to deal-hungry customers on a daily basis. Take nigerias dealdey for example. Every day, it advertises mouthwatering deals from several small businesses in several cities across Nigeria. For a small fee, small businesses can reach thousands of potential customers through the good discounts and deals they offer and websites like dealdey offer a great platform to do this. #4 Start a contest everybody loves to win. Its not just always about the prize you win, its the thrill of getting lucky or beating other people. Call it ego or whatever you like, plant but it always works. Lets say youre in the wedding business and sell wedding gowns, bridal accessories and other stuff to young people who are planning a wedding. Lets also say you start an interesting contest and the prizes include a designer wedding dress or a fully-sponsored honeymoon trip to a local resort.
Customers love free because they have nothing to lose; they just sit back, relax and enjoy the service or product retrolisthesis without any risk. By drawing them into your business, you give them a chance to see and experience something that would have been totally hidden from them if you didnt open your door. However, you must make sure that the free stuff will not last forever. From the outset, determine the number of people who will enjoy the free stuff or how many days the promo will last. Not everybody should get free stuff; its the scarcity element that makes it very appealing. #3 Offer discounts and deals Just like free stuff, discounts and deals work well too. They are another creative and low cost way to attract more customers to your business. People often see discounts and deals as a huge opportunity to save money and enjoy a product or service for a whole lot less. In fact, discounts and deals usually influence customers to buy more products or services than they initially planned.
Lets say george wants to start a resume barbershop in his neighborhood and hes looking for a simple, cheap and effective way to advertise and kickstart his new small business. He decides to put up a sign in front of his barbershop that reads: Free haircuts. First 20 people Only. This reads like a sign that will definitely catch a lot of attention, right? That is the power of free! Anybody who walks into his shop for a free haircut and loves the service will happily return next time to pay for it and will likely tell his friends, colleagues and neighbours about the cool new barbershop down the road. Most people have a weakness for the word free. In their minds, its another opportunity to enjoy or use something without spending any money.
There were four levels (Bronze, silver, gold and Platinum) with increasing rewards. The results were amazing! Almost every customer was referring their family, friends, neighbours and total strangers to the salon to spend money under their code thereby increasing their totals and making them reach the gold and Platinum levels faster. #2 Free works like magic! Everybody loves free stuff. Giving away some of your products and services for free does three very positive and interesting things for your small business: First, it lets people out there know that you exist. Second, it gives you a chance to prove the value of your product or service and show that it really works. Third, it provides your future customers with a risk-free way to try out your products or service without spending any money. And if customers find value in your products or services, they will be willing to pay money for.
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Sometimes, word-of-mouth advertising doesnt come automatically; you have to essay encourage, motivate or incentivize your customers to do it for you. Start a referral or reward program for your existing customers. The more people they refer to you, the more free products, services and discounts they will enjoy. The reward should be large enough to trigger their interest and make them take action. Its a win-win method that always works.
I once helped a friend of mine create a loyalty and referral program for her barbershop and beauty salon business. The way it works is simple. All existing customers were registered and given a unique code. Whenever they spend money in the shop, it increases the total amount they have spent to date. If this total reaches a certain level, they are awarded certain discounts for all the services they pay for.
The first and most important step is to sell a product or service that really works and provides great value to anybody who uses them. . If a product or service delivers on its promise and does more than what it says, its a winner! Most people buy products or services to solve a problem or satisfy a need. Nothing will make a customer happier and more satisfied than getting a product that makes a very challenging problem go away. Theyll scream your name from the mountain tops! Most times, it doesnt really matter how large or deep-pocketed your competition.
You can grow a successful business on great customer service. People like to buy products and services from businesses that treat them with respect. People love to be given attention and treated well and will always return to enjoy that beautiful experience again. Dont forget, customers spend their hard-earned money on your products. Dont you think they deserve a big Thank you with a wide smile on your face? People hardly forget a great customer experience and will happily tell other people about. Give your customers a reason to advertise and market your business.
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A satisfied customer is one of the most effective marketing and blume advertising tools a small business can ever have. Satisfied customers become foot soldiers, evangelists and advocates for your business. . It is amazing how many of your satisfied customers will go to great lengths to promote, convince, protect and defend your business outside. Word-of-mouth is so effective and powerful that many successful business rely solely on this method to advertise and market their products and services. Network marketing businesses are a good example. So, how exactly can your small business grow an army of passionate customers who will use word-of-mouth advertising to your advantage? Well, i have a couple of ideas.
Some of the others how will cost you a little, but not enough to bore a hole in your pocket. Thanks to the internet, there are now more free, cheap and interesting advertising options for small businesses. Although some of the methods I will share with you shortly may work very well when used alone, we recommend that you combine different methods to get the best results. Here are the top ten ways to find new and more customers for your small business. #1 word-of-mouth always works! This is definitely the oldest form of marketing and advertising used by businesses since the world began. While it may bring slower results than radio or television, it still works very well. Because people are becoming increasingly suspicious of paid advertising, i still think word-of-mouth remains one of the most trusted methods in the world today. When a customer is happy and satisfied with a product or service, theres a natural human tendency that they are likely to share this experience with people in their circle of trust and influence family, friends, colleagues, neighbours and sometimes, strangers.
comes to marketing and advertising. Many of the popular methods we know (like radio, tv, magazines and newspapers) are often too expensive for small businesses. In a world where a 30-second advert slot on radio and television can cost hundreds of dollars, its difficult for small businesses to cope. Thats why big companies with advertising and marketing budgets that run into thousands and millions of dollars dominate the billboards, newspapers, magazines, radio and television. Because most small businesses cannot find the customers they need to remain in business, many small businesses starve and die because they cannot sell enough products and services. Despite these difficulties, how come there are still a couple of businesses which start very small but are able to attract enough customers to remain in business? My research has shown that these smart businesses and entrepreneurs use several taken-for-granted methods that many of us have learned to overlook. Some of them are amazingly simple and will cost you nothing.
How do businesses make money? Its simple; they sell products or services to people (customers) at a profit. No matter how great your product or service, your business will not essays make any money unless customers are willing to buy them. No customers, no business. However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because customers dont even know their products/services exist in the first place. For many small businesses, marketing and advertising is a huge problem. This article looks at 10 simple, cheap and highly effective ways that small businesses can market and advertise their products and services.
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